The Sigma Financial Group has provided the cash as one of the hospital’s long-term fundraising partners which will go towards decorating wards and funding play and recreation workers who will deliver a range of festive activities for the children such as Christmas tree and bunting designs and writing letters to Father Christmas.
It is the third year in a row that Sigma, which provides ‘white label’ customer contact centre services across the utilities, retail, financial services and telecommunications sectors, has supported the hospital’s festive programme.
Gary Gilburd, Sigma’s chief executive said: “We are massive supporters of the Children’s Hospital and its Charity and do everything we can to help the team through our fundraising.
“Due to the Covid-19 pandemic and restrictions they are not able to offer their patients such a big programme of activities this Christmas, so they are trying to do things differently by bringing some magic to the wards through amazing decorations and Christmas tree designs.
“It has been a tough year for everyone and even more so if you are in hospital. We hope our donation helps in some way and brings a smile to people’s faces at a time when they need it most.”
Earlier this summer a group of 25 employees from Sigma, which is based on Priory Queensway, raised £5,000 for the hospital through a charity 5k a day challenge.
The company celebrates its tenth anniversary next year and has won multiple industry awards since it was co-founded by Mr Gilburd and chief operating officer Mike Harfield in 2011.
It now counts 14 UK energy providers as customers. Sigma also has a large call centre facility in Redditch.